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Adidas launches physical sneakers inspired by NFTs collection
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Adidas announced the launch of a line of physical sneakers in partnership with the STEPN GO platform, bringing the NFT collection into the real world.
The new sneakers, called STEPN GO x adidas Ultraboost 5mark a significant evolution in the collaboration between the two brands. Only 1,200 pairs will be availablewhich promises to heat up the competition for these exclusive pieces.
The partnership between Adidas and STEPN GO began in April 2024 with the launch of STEPN Genesis NFT Sneakers. Since then, companies have been expanding the connection between the digital and physical world.
Now, the Ultraboost 5 sneakers translate this integration into a tangible product, combining high sports performance with the innovative concept of Web3.
New Adidas sneakers inspired by NFTs
The sneakers will be available exclusively on the marketplace MOOAR between December 13th and 17th. Adidas reserved priority purchase for holders of NFTs STEPN and STEPN GO x adidas Genesis Sneakers.
Additionally, there will be giveaways and contests on Twitter (X) to engage the wider community, including group members ALTS by adidas and users of the STEPN GO platform.
After purchase, winners will be able to redeem the sneakers between January 6th and 22nd, 2025. During the previous three weeks, interested parties will be able to negotiate their tickets on the secondary market, increasing the exclusivity and value of the collection.
STEPN CEO Shiti Manghani celebrated the launch, stating that the transition from digital collectibles to physical products represents a transformative moment in the market. According to him, This initiative reflects the maturation of the Web3 space and reinforces the convergence between fitness, technology and style.
In turn, Erika Wykes-Sneyd, vice president of Adidas /// Studio, highlighted how the partnership combines technological innovation and real experiences.
“We are creating something new that not only redefines the way people interact with fitness, but also pushes the boundaries of what is possible,” he said.
Adidas launches physical sneakers inspired by NFTs collection
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Adidas launches physical sneakers inspired by NFTs collection
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Adidas launches physical sneakers inspired by NFTs collection
