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Brazilians’ interest in cryptocurrencies grows 124% in two years
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THE Brazilians’ interest in cryptocurrencies has skyrocketed in the last two years, with an increase of 124% in searches for terms related to the crypto market.
This data was revealed by a survey commissioned by Bitso and conducted by the Semrush platform, which analyzes digital search trends.
The numbers speak for themselves. In September 2024, there were 4.75 million research related to the world of cryptocurrencies. This represents a 59% jump compared to the same period in 2023, when 2.99 million searches occurred.
Compared to September 2022, the increase was even more significantleaving 2.12 million consultations. Terms like “blockchain” led the searches, with 1.2 million queries, followed by “cryptocurrencies”, with 74 thousand, and “DREX”, the Brazilian digital currency launched by the Central Bank, with 60.5 thousand.
Brazilians’ interest in cryptocurrencies
This growth reflects a global movement in the crypto market. In 2024, Bitcoin, the main digital asset, has reached new levels of appreciation, approaching 100 thousand dollars for the first time.
This scenario of optimism has boosted both interest in and adoption of cryptocurrencies, bringing innovation to everyday financial life.
In Brazil, the trend is reinforced by a growing search for financial education. Queries like “what is blockchain” and “how to invest in cryptocurrencies” show that Brazilians not only want to participate in this market, but also to understand it deeply.
According to the report “Crypto Panorama in Latin America”, by Bitsothe country leads the region in growth in the number of users, with 18% in the first half of 2024.
Bárbara Espir, Country Manager at Bitso Brasil, highlights that the increase in the use of cryptoactives goes beyond the interest in appreciation.
THE relevance of cryptocurrencies in Brazil it only tends to grow, following technological advances and the need for more inclusive financial solutions. In this way, the country is moving towards consolidating itself as a reference in the global crypto market.
Brazilians’ interest in cryptocurrencies grows 124% in two years
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Brazilians’ interest in cryptocurrencies grows 124% in two years
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Brazilians’ interest in cryptocurrencies grows 124% in two years
