Influencers Can Now Promote Crypto, But Must Meet OJK Requirements

Todaysgist.com, Jakarta The Financial Services Authority (OJK) allows influencers to promote crypto assets. OJK emphasized that there are no restrictions or prohibitions on this, although there are conditions that must be met.

Chief Executive of the Financial Sector Technology Innovation Supervisory Agency, Digital Financial Assets and Crypto Assets OJK, Hasan Fawzi explained that his party allows influencers to educate their followers on social media. As long as the goal is to provide additional understanding.

Actually, it’s not limiting without space, please, if it’s for education to build awareness, literacy is necessary. Then, if you want to collaborate, collaborate with crypto organizers who will have permits,” said Hasan, met at the Pullman Hotel, Jakarta, Friday (9/8/2024).

According to him, to promote crypto assets, it can be done by collaborating with service providers. Promotion can also be done if it is in official media related to the crypto organizer.

“So it’s not that it’s not allowed, but for example, if the influencer wants to be utilized, then it is done of course with, let’s say, a binding and cooperation with the organizer of the activity in the crypto asset itself. That is for marketing, for let’s say recommendations and so on,” he explained.

“For example, on the organizer’s website or if they block certain places for the organizer’s advertisements, well that’s not a problem. It’s allowed as long as it’s on the organizer’s official channels,” he added.

OJK Notes

He noted that the promotion carried out by influencers is not limited to directing their followers to take a particular crypto product. If so, OJK also opens up space for cooperation.

“For education, there is no problem. So, if it is to build awareness without directing and marketing certain crypto assets, of course we are very open. We can even work together later,” he concluded.