Sophisticated, This AI Robot Can Help Choose Cosmetics According to Skin Color

Todaysgist.com, Jakarta – South Korean cosmetics giant AmorePacific has just launched an artificial intelligence-powered beauty lab (artificial intelligence/AI) which was immediately flooded with customers.

This lab offers a unique experience where AI robots can mix cosmetic products automatically. custom and recommend lipstick colors according to skin tone.

“Everyone has a specific skin tone, but most people just buy the colors that are commonly available on the market,” said Kwon You-jin, a 32-year-old customer who tried the smart cosmetics service, as quoted by ReutersMonday (15/7/2024).

“Getting more data about my own skin, and seeing the difference in real time, was an amazing experience,” Kwon said after receiving the AI-generated skin analysis report.

After the analysis, the AI ​​robot then mixes foundation which is tailored to Kwon You-jin's skin color.

The trend of using AI in the beauty world is now increasingly widespread. Global brands such as L'Oréal and Sephora owned by the LVMH group are also using it to create products that are more in line with customer needs.

Based on Statista Market Insights' predictions, global beauty industry sales, including cosmetics, will reach USD 625.6 billion (around IDR 10 quadrillion) in 2023. This figure has continued to increase steadily every year since the decline in 2020 due to the Covid-19 pandemic.