Study highlights the impact of AI and crypto assets on the Brazilian financial sector

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Study highlights the impact of AI and crypto assets on the Brazilian financial sector
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Generative Artificial Intelligence (Gen AI) is transforming the financial market and the banking sector, with profound impacts on the use of crypto assets. According to the Study of Emerging Technologies for the Banking Sector, carried out by Febraban in partnership with Accenture, the use of Gen AI can increase banks’ productivity by between 25% and 35%.

Technological innovations associated with this intelligence include the personalization of services, improved financial security and the creation of new banking solutions.

Generative AI uses advanced language models, knowledge graphs, and multimodality (text, image, audio, and video). As the study points out, this technology is shaping financial data analysis. This is because it enables a more complete understanding of market trends. At the same time, it supports decision-making, including portfolio management and customer service.

According to Rodrigo Dantas, director of the Innovation and Technology Committee at Febraban, this technology is “pushing the limits of human creativity” and becoming a competitive advantage for banks.

AI, cryptoassets and banking sector

In addition to improving customer relationships, Generative AI has the potential to optimize processes in several areas, such as IT, marketing, legal and finance. Its applications include document creation, financial reports and automation of contact center operations.

The study also addressed the impact of crypto assets on the banking sector. In the chapter on distributed ledger technologies (DLT) and crypto assets, it is highlighted that banks can become key players in the cryptocurrency market. However, this will require investments in trading platforms, custody and regulatory compliance.

The study identifies three major paths for the application of cryptoassets in the banking sector. The first positions banks as a safe alternative to less trustworthy companies in the cryptocurrency market. The second explores the use of sovereign digital currencies, such as Drex (Real Digital), to facilitate instant payments. The third path focuses on the tokenization of real assets, such as real estate and debentures, allowing fractional transactions of these assets.

With these innovations, the banking sector is positioned to lead the future of financial transactions, uniting AI and crypto assets to create a safer and more efficient market.

Study highlights the impact of AI and crypto assets on the Brazilian financial sector

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Study highlights the impact of AI and crypto assets on the Brazilian financial sector

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Study highlights the impact of AI and crypto assets on the Brazilian financial sector

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