TinyTan Animation's New Collaboration Inspired By BTS, Gift a Vacation to South Korea

Todaysgist.com, Jakarta Even though the group is on hiatus, it seems that the Army will continue to be spoiled by the presence of BTS in another form. TinyTAN, a character created from seven members of the famous South Korean boyband, BTS collaborates with one of the snack products in Indonesia, Chocolatos.

This special edition TinyTAN product was officially introduced at the Grand Launching event held by the K-Playlist fan community in Jakarta on Friday (13/7/2024) and in Bandung on (14/7/2024). This collaboration edition product presents two flavor variants, namely Delight Chocolate and Delight Vanilla.

We present new elements in the product through the spirit of collaboration with TinyTAN so that we hope consumers will be inspired and connect more deeply with the positive values ​​carried by TinyTAN such as hard work, perseverance, creativity, and self-love,” said Niken Esti Prasetianti as Marketing Director of Garudafood as quoted from a written statement.

This collaboration is a form of product innovation that suits consumer needs as well as a strategy to expand the target market age range. The collaboration products can be purchased online or offline.

“Moving forward, we have also prepared a number of strategies to maintain its position as the market leader in the wafer roll category, such as focusing on selling affordable indulgence products and premium products through all sales channels including e-commerce and live shopping,” added Niken.