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Token jumps 300% after travel agencies announce Bitcoin booking
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THE Travalahighlighted in blockchain-based tourism, announced a strategic investment in Bitcoin after reporting annual sales exceeding US$100 million in 2024. The company, which establishes partnerships with major platforms such as Skyscanner and KAYAK, revealed the plan to create a financial reserve in cryptocurrencies, including its native token, AVA. The objective is improve your loyalty program, the AVA Smart Program.
The movement occurs in a scenario of token value recoverywhich jumped from $0.70 to more than $3, according to data from CoinGecko. This represents a 300% appreciation in 24 hours.
Founded in 2017, Travala began selling its tokens in 2018, when it stood out as an innovative platform that uses technology blockchain to enhance the travel booking experience. In 2021, $AVA tokens, which were operated on the NEO blockchain. However, the company migrated its asset to Binance Chain.
After that, annual sales registered an increase of 830%, reaching US$41 million.
Trips worth Bitcoin
On that occasion, in April 2021, the AVA token reached an all-time high of $6.25. Since then, the asset has shown significant drops, reaching a value of less than US$0.70. However, with the recent announcement that the company intends invest in BTCappreciation occurred again.
The company’s CEO, Juan Otero, revealed that Travala’s total sales reached the US 100 million mark in 2024, driven by the rise in Bitcoin. As a way of celebrating the brand, the company released the aforementioned financial reserve plan.
Called the AVA Smart Program, the program allows customers to redeem points accumulated during travel. Depending on the level on the platform, the user can exchange points for Bitcoin and AVA.
According to the company’s official statement, the reserve will have strategic management. The expectation is that, as the cryptocurrency ecosystem matures, Travala will use its reserves directly, without the need for conversion into fiat currency.
Additionally, Travala plans to expand its team and launch new incentives within the platform as it obtains more financial resources. Although the company did not reveal the exact size of its holdings in Bitcoin and AVA, The company’s founder mentioned that Travala is considering adding other tokens to its reserves in the future, as the market and business evolve.
Token jumps 300% after travel agencies announce Bitcoin booking
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Token jumps 300% after travel agencies announce Bitcoin booking
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Token jumps 300% after travel agencies announce Bitcoin booking
