New features on Instagram in tags can improve your sales » Portal Insights

O Instagram recently announced some changes to its digital platform and one of the ones that caught the most attention was in the shopping area. The social network now offers product tags in stories, not just in posts. Additionally, a new area in the discovery section will be dedicated to products.

Tests for these functions began some time ago, but only now have they started to appear more regularly. In the case of the tagging system, the great advantage is that stories do not suffer from a drop in performance due to algorithms, which can increase the ROI from those who work with marketing and sales, as the ads will remain there for 24 hours without changes in reach.

This means you can think of more campaigns and even more creative campaigns to reach users without having to pay more. The novelty of tagging, how it works like other novelties in Instagram in shopping, they combine consumer desire with benefits for business.

In the case of the shopping area within the Discoveries, this new session will be personalized according to each user, with stores that they already follow and stores that the system uses. Instagram will understand how relevant. As even the products will be personalized, this is a great opportunity to target more specific niches.

Furthermore, with this mix of known and unknown stores in users' profiles, businesses have a great opportunity to reach new audiences with this organic visualization and also to resell to already recurring customers, taking advantage of the platform's new function to further segment better sales.

According to Express Ads: “Even though it is still being tested, it is likely that this new shopping tab will arrive on the global platform in the coming weeks, so it is good to keep an eye on it so as not to miss the timing” (in free translation). For more updates, read their original article.

Therefore, for companies that want to improve their sales channels and achieve an increasingly optimized ROI on social networks, the new features in Instagram can help a lot. You need to pay attention to the platform's implementations so as not to waste time and always be one of the first to start.

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