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Food Packaging Design

Brands tell a company story, and what better way to emphasize brand image than packaging?

First impressions are very important and packaging is often your first introduction to consumers. therefore,Product packagingis a factor that manufacturers should not ignore. That’s why your packaging needs to be a strong visual representation of your quality, brand and story.

You might be surprised to know that 4 out of 10 consumers try a product simply because it caught their eye in the store. Seven in 10 consumers say packaging design influences their purchasing decisions because it is their first interaction with the product itself. Food Packaging Design

Today, the average shopper has a limited window of time to make a retail purchasing decision.

It only takes 7 seconds to make an unforgettable first impression. That’s why effective packaging design can help your product stand out on retail shelves, increase sales and attract customers.


Here are five reasons why packaging design is important (Food Packaging Design)

Brand Positioning and Customer Loyalty

Packaging helps communicate brand values ​​and create a unique identity for your brand. If your brand can occupy a unique place in the minds of consumers, this will further increase brand loyalty and they will continue to use your products. For example:

  • color:Green is associated with health and growth, while red evokes enthusiasm and excitement in consumers.
  • Bold message:Catchy phrases and taglines appeal to millennial audiences.
  • Visually friendly:Make your packaging fun with creative colors and storytelling illustrations.
  • consistency:Using similar product designs helps achieve brand consistency. A strong brand family has been achieved while maintaining continuity.

Ultimately, your product packaging design is sure to stand out in your identified target market.

Food Packaging Design

Food Packaging Design 02-Sonoco

Attractive packaging design will win you a spot on the shelf

It’s not just about catching the eye of your customers. Attractive product packaging design will greatly boost retail sales. Many of the leading brands of the 21st century made this a top priority.

In an age where grocery chains are no longer content with generic shelf displays, your product packaging needs to stand out in order to attract potential customers and make your products stand out in the marketplace. Conversely, poor packaging design can cost your product a chance.This is Sonoco The value of help brands gain advantages and enhance brand image through effective and creative packaging design.

Food Packaging Design

Food Packaging Design 03-Sonoco

Improve your product perceived value

The visual impression of packaging is an effective indicator for determining the perceived value of a product. How does the average consumer know if your product is high quality?

Product packaging with a unique design, premium quality, and attention to detail will reflect the quality of its product and entice potential customers to repurchase in the future.

At the same time, poor packaging can signal poor quality to consumers, and they may not even give it a second glance.

Packaging as a marketing tool

Attractive packaging is not the only point when promoting your product. It’s also important that the packaging aligns with your marketing and acts as an extension of your promotions.

For example, you can create buzz by only offering limited-edition products for a certain time. Doing so will not only make the item unique, it will create a sense of time urgency among customers, prompting them to make a quick purchasing decision.

A great packaging design is a powerful marketing tool for your brand. It communicates to consumers exactly why your product and brand are different, and stimulates the desire to buy in onlookers.


Packaging functionality

Your packaging also serves as a functional tool for your product:

  • size:Packaging can be customized in different sizes to meet the needs of consumers. It can be designed as a standard “carry-on” style, or it can be defined as a luxurious party suit.
  • safety:Ensuring the safety of your food products during transport between manufacturers and retailers can also prevent product damage on the shelf. Therefore, product packaging must be strong and reliable. Paper cans made from recycled fibers are implosion and crush resistant.
  • Convenient storage:Stackable packaging also helps keep storage tidy, keeping your products safe, fresh and marketable. Good packaging design makes it easy to pack, transport and store. It doesn’t clutter your storage space or take up too much space.
  • Freshness:Paper containers are easy to open and close, especially those airtight ones that will be used more than once. Consumers no longer need to worry about not being able to repackage their snacks and leftovers, and they can enjoy products at optimum freshness anytime.


Founded in 1899, Sonoco (NYSE: SON) is a global supplier of consumer, industrial, healthcare and protective packaging. The company’s annual net sales are about 5.2 billion, with 19,000 employees, about 300 business departments in 32 countries, and providing services for world-renowned brands in about 85 countries. Sonoco is committed to creating sustainable products, services and programs for our customers, employees and communities that support our corporate purpose of “Packing Well. Living Well”.

The company was named one of Fortune’s World’s Most Admired Companies in 2021 and was named to Barron’s 100 Most Sustainable Companies for the third year in a row.For more information, please visit

Food Packaging Design

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Food Packaging Design
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