4 Vidio Strategies to Become an OTT Champion in Indonesia, Able to Compete with Global Platforms

Liputan6.com, Jakarta – The video reveals a number of important strategies taken by the company to continue to survive as a local over the top or OTT platform that is able to compete with global players in Indonesia. In fact, according to the MPA (Media Partners Asia) report, Vidio has achieved a number of extraordinary achievements.

One of them, from the MPA report in the 4th quarter of 2023, Vidio is the number one OTT platform in Indonesia based on the number of subscribers. The Vidio platform has succeeded in outperforming other players such as Viu, Disney Plus and Netflix.

Not only that, based on the number of active monthly users from the MPA report, Vidio is also ranked first. Regarding this achievement, Managing Director of Emtek, CEO of SCM & Vidio Sutanto Hartono, said this could be done because the company implemented four important pillars.

The first pillar implemented by Vidio is offering local content. “Because we are a content business, like it or not we have to start with content as offering,” said Sutanto at the 2024 Streaming Prediction event held in Jakarta, Tuesday (5/3/2024).

Local content is also one of the strengths offered by the Vidio streaming application. This is because local content is still in great demand by consumers in Indonesia.

The MPA report in the first half of 2023 found that local content still dominates Indonesian consumers. Local content outperforms content from South Korea, the United States, Japan and China.

Vidio will launch more than 15 new Indonesian series titles which will be broadcast throughout 2024. These various original series titles will star top Indonesian players which are the result of collaboration with well-known production houses…