Android Smartphone Sales Predicted to Surpass iPhone in 2024, Is Apple Worried?

On the other hand, Samsung cellphone sales are increasingly strengthening, even overtaking Apple's position, which was previously in number one position.

“Samsung's return to the top is significant,” said Popal, highlighting the company's strategic advantages.

According to him, the integration of AI-based features in the lineup smartphones Galaxy is one of the factors in Samsung's success in reaching the top position.

Furthermore, Nabila Popal emphasized that one of the factors in the decline in iPhone sales was due to the fact that AI features had not been embedded.

“We anticipate Apple's approach during WWDC 2024 in June. We believe that if they provide products that consumers love, they can overcome the challenges they face today.” said Nabila.

Sales growth smartphones This year, most of it was driven by mid-range to flagship cellphones, while sales of affordable cellphones actually experienced a decline.

This shows that consumers prioritize more functional features over affordable prices.

Not only that, this reflects changes in consumer behavior, namely users choose to buy premium class devices that they want to use for a longer period of time.