Bridging the Generation Gap, IM3 Holds Ramadan Freedom Internet Campaign 150GB Quota IDR 150 Thousand

The IM3 Ramadan campaign began with the launch of a campaign video starring Iqbaal Ramadhan. In this video, Iqbaal Ramadhan describes the daily life of young people who are busy and have different perspectives from their parents, which makes their relationship with their mother experience estrangement.

Therefore, the character Iqbaal in the advertising video tries to get closer to his mother through various activities supported by the IM3 internet. Starting from teaching his mother to use YouTube to get food recipes, creating content with his mother, to watching concerts of his idol musician, Indies.

The dynamics felt by these young people are well illustrated by the song Every Time created by Indies. He became the singer and writer of the ad's theme song. This IM3 campaign video has been broadcast on the IM3 YouTube channel starting March 5 2024.

“IM3 always tells stories that touch the heart and are relevant to young people. The role I play in the story of the generation gap depicted this time is also closely related to everyday life. This video can be an inspiration to open up and build bridges between young people and those closest to them, ” said Iqbaal.