Image size and specifications for ads (always updated) » Insights Portal

See below the recommended image size and other specifications for ads on Facebook, Instagram, Tiktok, Linkedin, Pinterest and Google.

Size and specifications for images for Facebook ads

• Recommended image size: 1,200 x 628 pixels
• Image aspect ratio: 1.91:1
• Minimum resolution: 600 x 314 pixels
• File format: JPG or PNG
• Maximum file size: 30 MB

Size and specifications for images for Instagram ads

• Recommended image size: 1080 x 1080 pixels
• Image aspect ratio: 1:1 (square), 4:5 (vertical) or 1.91:1 (horizontal)
• Minimum resolution: 600 x 600 pixels
• File format: JPG or PNG
• Maximum file size: 30 MB

Size and specifications for images for Google Display ads (Standard)

• Image sizes: Various sizes are supported, the main ones being 300 x 250, 336 x 280, 728 x 90, 300 x 600 and 970 x 250 pixels, among others.
• File format: JPG, PNG or GIF
• Maximum file size: 150 KB

Size and specifications for images for Google Display ads (Smart)

• Image sizes: Various sizes are supported, including 300 x 250, 336 x 280, 728 x 90, 300 x 600, and 970 x 250 pixels, among others.
• File format: JPG, PNG or GIF
• Maximum file size: 150 KB

Size and specifications for images for Tiktok ads

• Recommended image size: 1,080 x 1,920 pixels
• Image aspect ratio: 9:16 (vertical) or 1:1 (square)
• File format: JPG or PNG
• Maximum file size: 2 MB

Size and specifications for images for Pinterest ads

• Recommended image size: 1,000 x 1,500 pixels
• Image aspect ratio: 2:3 (vertical)
• File format: JPG or PNG
• Maximum file size: 32 MB

Size and specifications for images for LinkedIn ads

• Recommended image size: 1,200 x 627 pixels
• Image aspect ratio: 1.91:1
• File format: JPG, PNG or GIF (non-animated)
• Maximum file size: 5 MB

Remember that success with ads goes far beyond the images you use. Here are some best practices for ad creatives we have on Portal Insights.