Lovely Runner Drama Fever in Ginseng Country Gives Rise to the Sun-Chinja Phenomenon, Korean-Style Ter-Sunjae-Seunjae

Liputan6.com, Jakarta Korean drama fans are currently in love with one drama title from tvN: Lovely Runner. Every time the latest episode is broadcast, this drama starring Kim Hye Yoon and Byeon Woo Seok is always enlivened by netizens' noisy tweets, making the title Lovely Runner always included in the ranks of trending topics in Indonesia.

So, what about in South Korea?

It turns out Sami Mawon, aka the same thing. Proclaimed The Korea Times Recently, in the Ginseng Country there appeared the term Sun-chinja. This is pro-kem language used to describe people who are in love with Sunjae—Byeon Woo Seok's character in this drama. The concept is similar to the term “ter-Sunjae-Sunjae” in Indonesia.

The Korea Times notes that one example of this phenomenon is Lee Ga Young, a 35 year old female office worker. She changed her husband's name on the contact number to Sunjae.

“Since I changed my husband's name to Sunjae, I don't get annoyed when he calls me,” said Lee Ga Young, laughing.

Not only Lee Ga Young, The Korea Times noted that this drama is very popular among the demographic group aged 30s and 40s, even though the majority of the initial episodes of this drama are set in high school in the 2000s.

Apart from the story and acting, the element of nostalgia for the past is considered to play a big role in attracting viewers in this age group.

It is also known that the number of viewers in this age range more than doubled in episode 8, when compared to when it first aired. This popularity was achieved organically, through word of mouth.