2019 could be the end of specialized websites » Portal Insights

If you think there is still time to adopt some consolidated marketing strategies, you better rethink: experts point to 2019 as the year of the end of specialized websites.

First, a little overview on the subject.

One of the terms that has become most popular in digital marketing in recent years has been content marketing: the strategy of attracting customers and interested parties through the presentation of rich materials.

The problem was that, with the increase in demand for this type of service, poor quality deliveries also increased, and several sites were left without adequate management. This resulted in a migration to other channels, especially social media.

Poor content management on websites made any attraction strategies inefficient, and websites lacked traffic.

With the increase in the qualification of platforms, such as Instagramwhich has increasingly improved its sales and e-marketing service for users, the big trend for 2019 is that specialized websites will come to an end.

It is important to note how migration has been carried out since Facebook, which was a growth platform for many companies in their initial boom. After that, many businesses migrated to their own websites, looking to cut spending on paid advertising.

Now, the big market trend is the adoption of social networks with high engagement, such as Instagram and the Linkedin (for more segmented B2B businesses). that offer support for sales and market insertion.

Not only a strategic change for companies, but also a change in user behavior, these new developments will challenge some of the most common marketing practices, and may force managers to change already consolidated projects to maintain results.

Furthermore, it is also an opportunity for those who have not yet defined their main means of communication. Every change offers an opportunity for growth and adoption, and we explain why in this blog article.

For more predictions on SEO and marketing in 2019, check out this article.