SEO predictions in 2019 » Portal Insights

The year is turning and the predictions about SEO in 2019, digital marketing It is growth hacking have already started. The website Backlinko recently released a list of the main trends (already tested and proven to work in recent months) for the coming months.

O Backlinko receives approximately 1 million hits per month from healthcare professionals digital marketing It is growth hackingand its founder, Brian Dean, is one of the most recognized and influential professionals in the field. To check out the full article, click here.

And now check out some of these predictions below:

• • Focus more on RankBrain: Google's website and page analysis software will start to act even more intensively in SEO analysis, and it is important to understand what works and what no longer works;

• • CTR is essential: The conversion rate per click has a huge impact on your positioning on Google and the way the platform evaluates the content on your website, maximizing this CTR will be even more important in 2019;

• • Feature Snippets are position 0: The new tool displayed in searches can place your content, normally ranked in 4th or 5th place, in front of 1st, you just need to know how to prepare it for this;

• • Rich content always wins: An important point for RankBrain is the amount of time users spend on your website. Therefore, nothing more logical than creating longer and more in-depth content on a subject, generating more credibility;

• • Mobile is the first line: Now there is no point in delaying any longer, your website needs to be adapted for mobile devices, and Google will start to read this version as the original version of your website, so pay attention to factors such as hidden items and the arrangement of images and videos;

• • Videos are essential: The good news is that almost no one produces quality videos yet, so your business has a great opportunity ahead of it. Youtube is considered the second largest search platform, with twice as many searches as Bing. Explore this platform;

• • Optimize for voice searches: Users are starting to increasingly adopt this search practice. At least 44% of US adults perform at least one voice search per week. All of this is related, of course, to the greater adoption of mobile;
  • Content and links are still the law: Without producing quality content and links indicating your website, it will be difficult to achieve good results. It is essential to combine all the tips given above with traditional content marketing and inbound marketing strategies in general. Maintaining focus is essential.

With all these tips, making long-term planning, considering all the results presented, will be even easier. This can imply a considerable increase in organic traffic and lead generation, so it is essential to apply these changes while they are still new.

And you, what do you think of these predictions about SEO in 2019? If you want to follow similar news, access the blog.