Sankhya Business Management » Insights Portal

A Sankhya Business Management is one of the largest companies providing integrated corporate management solutions (ERP) in Brazil, today with 23 business units and more than 8,000 corporate clients.

Despite investing approximately R$5,000 in paid advertisements on Facebook It is LinkedinThe Sankhya was unable to exploit its full potential in attracting new leads through social media.

After evaluating in detail the ROAS (Return on Investment in Paid Media) of the company over the last five years, we decided that the best way forward would be to create new audiences based on our own customer lead base, as well as access to the system, to significantly reduce the cost per customer acquisition.

To do this, we use more sophisticated techniques to create custom and similar audiences in Facebook It is Linkedinin addition to standardizing all ads focusing on conversion (and not just clicks).

The result was a 200% increase in the volume of monthly leads, without any additional investment in advertising.

We can also attribute the drop in cost per lead to the new ads we created for the company. Even before we took over paid media, all ads were created based on the personal opinion of the people involved and one of our priorities was to produce ads using the best copywriting techniques and, mainly, based on our experience working with other companies.

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