How to see competitors’ ads on Facebook » Portal Insights

To see this class on video, check out the YouTube channel.

Have you ever imagined being able to see all your competitors' ads without using third-party or paid tools?

Thanks to a recent update to the Facebook platform, this is possible and very simple – and today I'm going to show you how.

Just enter the company page and click on the left tab information and announcements.

When you click on it, you will see all of the company's ads, including closed and paused ads, which you normally can't see.

A very important thing to consider is that the ads made should not be copied, because even though you are able to see all the ads published, you cannot know the targeting used by them.

So, if you see the ad here, no matter how beautiful it is, without knowing the audience, your campaign will most likely go wrong.

This tool is good, but you should see these ads as a brainstorming possibility, not a ready-made strategy.

Furthermore, these big companies, like Udemy and Coca-Cola, do a lot of testing, so you may see an ad here now, like the one in the image below, that is running for a one-week testing period.

In other words, you may be assuming that that strategy works without any validation from data and metrics – and anyone who works with Facebook Ads knows that several tests are needed to find a campaign that really works.

The best way, therefore, It's about doing your own tests, taking inspiration from these big companies, but without copying them.

The performance of each one will depend on the segment. For some, elaborate art or a video will be necessary, while for others, simple and almost amateur art works much better.

Super elaborate arts, which take days to produce, sometimes convert very little, while some very simple arts, with the MPV (minimum viable product), can convert much more – it all depends on the segmentation.

So, in short, you can't draw conclusions from clients' ads, just a brainstorm, your conclusions must come from your experiences and your data analysis.

It's a recent update, which isn't seen much here in Brazil yet, so it won't be until a few months from now that we'll be able to measure how this new function has impacted content production.

See you later and good work.

For more content like this, visit the Insights portal.