Success Case: DATAGRO » Insights Portal

A DATE is a company with expertise in agricultural consultancy. He has more than 35 years of experience in the Brazilian and global agricultural sector, providing analysis and tools for a better understanding of the markets.

In addition to consultancy, the DATE is also responsible for organizing some of the biggest global events in the agricultural sector, such as the International Sugar and Ethanol Conference, Global Agribusiness Forum and many others.

Ticket prices vary between 4 and 5 thousand reais and, therefore, very early on we discovered that this was an extremely qualified audience. Our first actions were to create custom and lookalike audiences in Facebookbased on contacts from previous participants, to target ads and rich materials to the right people.

A series of rich materials were also prepared to be used as “digital bait”, such as a report on the current panorama of sugarcane production in India and comments from authorities in the segment on market trends.

The result was the emergence of a new channel for acquiring new participants in events, which until then had never focused on digital as a sales channel. In the first month, all investment in consultancy generated an ROI of over 300%.

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