Facebook attribution will help companies measure results

O Facebook recently announced the platform Facebook Attributionwhere managers and marketing professionals can measure their results on the social network and partner platforms (Instagram, Messenger It is Audience Network).

The objective is to be able to analyze purchasing behaviors and profiles based on access to different applications, in addition to offering a broader view of the acquisition processes and the profitability of each platform in campaigns.

In practice, this means that comparing ROI between platforms within each campaign will be even easier, as Attribution Facebook aims to bring everything together in one place.

Some companies are already using the new tool, such as the Latvian airline airBaltic.

“Facebook Attribution allows us to see measurement across devices and make the right marketing decisions based on our audience’s behavior,” says the company’s vice president, Elina Prave.

Providing information across different behaviors on different platforms will create a more realistic profile of user behavior, and this can facilitate the creation of personas and purchasing profiles that are more targeted to real customers.

The strategy of airBalticsfor example, can radically change the way the company communicates with its potential customers if they notice low conversion in ads on the website. Instagram compared to other platforms.

And these results are the most important for companies, as they enable a quick response based on reliable metrics.

Obviously, always being well prepared is essential to keep your business growing and not invest in strategies that are harmful to the company, both from a financial and institutional point of view.

Poorly prepared advertisements, disregarding the public's profile, can generate a huge backslash, negative marketing for the business. With luck, the Facebook Attribution will help reduce these problems and more going forward.

If you want to know more about technology and news in the world of marketing, check out other articles similar to this one on the blog.

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