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1 month ago

March 22, 2024

Catherine Xavier

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Genshin Impact Shares Happiness in the Month of Ramadan: Check Event Locations and Dates in 4 Big Indonesian Cities

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Lusman Yunarto, Head of Program Management Division YCAB, Aswin Antonie, Associate Branding Director HoYoverse, and Amos Yeo, HoYoverse Senior Global PR Manager (SEA) (left-right). (Liputan6.com/ Yuslianson)

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Apart from that, Aswin Antonie, Associate Branding Director of HoYoverse, also revealed a number of additional information about the Chinese company's plans in Indonesia during 2024.

“The series of Genshin Impact events during Ramadan this year is just the beginning of various events this year,” explained Aswin. The plan is that the company will also hold special events with themes related to major holidays in Indonesia.

Although it has not been clearly revealed, the developer said that they will hold other special events with the theme of Indonesian Independence Day, and many more.

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Apart from that, the company also said that it would be more active in collaborating with a number of local brands. “This is for market penetration and to have an even bigger impact on the ecosystem, especially gaming in Indonesia,” he said.

Regarding the gaming ecosystem in Indonesia, the company is also committed to continuing to help digital talents in Indonesia. This initial step was realized in collaboration with YCAB.

Apart from that, HoYoverse plans to incubate content creators (cosplayers, artists, illustrators, and many more. “We will also visit campuses with the HoYoverse Campus Ambassadors program.”

At the end of this year, Aswin and Amos also announced that HoYo Fest would be held again. “We can't share much information about when and where it will be, but we have to wait,” said Amos when asked by the team Liputan6.com.