The end of Google+ could teach other companies hard lessons

O Google recently announced the end of Google+your social network and also one of the applications with the most controversy and problems.

Announced in 2011, the platform was initially seen as a direct competitor to Facebook, which already had around 250 million users at the time. The strategy was criticized by members of the technology giant, who found it difficult to reach the social network Zuckerberg.

With an unintuitive layout and a poor promotion and growth strategy for users. They even encountered another difficulty: feedback was almost never assimilated by the company in updates. The discredit was so great that not even employees believed in the platform.

The platform also had difficulties attracting developers and companies, who had no incentive to enter the environment. Users even encountered another difficulty: feedback was almost never assimilated by the company in updates. The discredit was so great that not even employees believed in the platform.

It was with an outsourced developer, in fact, that the platform came to an end: an error in the API meant that the data of more than 500,000 users was available since March.

Although closed to the general public, the end of Google+ it will not be complete: it will still be used in some corporate environments.

“O Google+ Now you can focus on doing what you're already doing great: helping millions of users around the world connect with the interests they love. Aspects of the product that do not meet this agenda have been or will be removed” – this was the announcement when the platform underwent changes in 2015, changing its direction.

With the end of Google+, companies and advertisers have a lot to learn. One of the first lessons is to always stay up to date: any marketing strategies that had the social network as their flagship are now nullified.

You need to always stay up to date and adopt new trends as quickly as you abandon projects that didn't work out. The easiest way to do this now is to pay attention to Google's news for future platform and service updates, or wait for the next release with a critical eye on its potential and possible applications.

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