13 Podcasts in Portuguese about Digital Marketing » Portal Insights

Podcasts have been increasingly appreciated and sought after by all types of professionals. A clear sign of this growth was already highlighted, in 2019, in a survey by the Deezer platform. The study showed that podcast consumption grew, on average, 67% in Brazil.

And it doesn't stop there: Brazilians are very engaged with this media model, with 25% of listeners tending to consume more than an hour of content in these programs.

Where does all this success come from? We can consider several factors for the answer.

One of them is the practicality of consuming information. Just like the radio, the podcast, as it is entirely formatted in sound, can be listened to in traffic, in the shower or in other situations in which we do not need to compromise our visual attention (such as TV, videos or reading) with the aim of obtain the information.

Furthermore, the clear possibility of learning, or at least finding out about a subject, just by listening to audios lasting a few minutes, is another factor in favor of podcasts.

In this sense, production using this style of content is also growing – and there is no shortage of options for those who want to know more about the most varied topics. Digital marketing, of course, is part of this wonderful universe of “specified radio”.

Therefore, if you still don't know of a channel specializing in this area, below we have selected twelve podcasts made in Portuguese that could be on your radar. After all, in addition to its informative nature, approaching the topic can be a lot of fun.

1. Head on: Digital Marketing | Entrepreneurship | Online sales

De Cabeça is carried out by Bruno Moreira, from eKyte, and Eric Menau, from Spark English. The podcast features guests who are experts in the areas of each subject covered – such as Hugo Welke, product designer at Canva.

During the programs, they deal with topics related to the world of online business, such as digital marketing, website creation, SEO, social networks and other topics. The episodes are full of rich knowledge and, therefore, are suitable for both those just starting out and those who already have significant experience in the area.

2. Dominating the game

Dominating the game is made by Caio Ferreira and Jonathan Taioba. During the episodes, posted weekly, they cover subjects such as direct marketing, dropshipping, digital marketing, copywriting and conversion techniques.

You can subscribe to the program if you are interested in these and several other topics relevant to digital “behind the scenes” professionals.

3. Braincast

Braincast is B9.com.br's podcast, and one of the most famous for discussing not only advertising, online or off, but various relevant current affairs. It's another great option for those who want to learn more about the world of digital marketing, but not just digital marketing.

In the programs, the B9 team brings debates on topics such as technology, digital culture, innovations and transformations in the communication market, business and creativity.

Braincast's biggest difference is that it seeks valuable and up-to-date content on any subject covered. As an example of this, we suggest a recent episode for “tasting”: Non-violent communication during quarantine.

4. VDB Cast

VDB Cast is Viver de Blog’s podcast. In it, Henrique Carvalho brings frequent publications on various subjects of digital marketing, productivity and, mainly, content production.

An unmissable episode on this subject is the 7 commandments of Quality Digital Content.

5. Show me the ROI

Show me the ROI is the podcast produced by Resultados Digitais, a company that needs no introduction.

The programs cover topics in the digital marketing sector and management strategies, in addition to several other up-to-date subjects. 36, for example, deals with Crisis Management Strategies for Digital Marketing Agencies.

Therefore, it is an excellent podcast tip for anyone who wants to stay up to date with innovations in digital marketing almost in real time.

6. Digcast

Digcast, created by digital marketing consultant Felipe Pereira, deals with topics such as entrepreneurship, online business and digital marketing.

There are several content models in the programs so that the message is conveyed effectively. We are talking about episodes with interviews, book tips, techniques and tools that help the listener think of new ways to achieve success in online business.

Furthermore, it also has special guests to address topics that require a specialized point of view.

7. TrendCast

TrendCast, a podcast from Agência de Bolso, is another highly recommended program for anyone who wants to learn more about the digital environment.

During the episodes, full of good humor and relaxation, subjects from the world of communication and business are discussed, always with a focus on digital marketing, as well as challenges commonly faced by advertisers.

If you don't already know, we suggest starting with the episode about behind the scenes of content production.

8. Marketing Digital

Marketing Digital brings high quality content in the round table model. In other words, in addition to the usual presenters, the program brings together several guests, each an expert in their field, to address different topics related to the market.

The objective is, of course, to give the listener a wider spectrum of opinions and knowledge, so that they can formulate their final opinion themselves.

9. BD Cast – Digital Marketing for Retailers

BD Cast is the podcast from Bem Digital, a specialist in retail marketing.

The programs contain content on all types of subjects related to digital marketing, such as investment in advertising, tips for growing organically, planning and network management.

In some episodes, they cover specific channels and how to use them to improve sales and the success of your business. An example is the program with tips for selling via WhatsApp.

10. Marketing Tribe

By Fernanda Belfort, Tribo de Marketing is a podcast designed to stimulate and help marketing professionals transform their businesses. In the programs, Fernanda shares several of her lessons learned throughout her career – which has spanned more than 20 years in the field.

The podcast also features guests who are experts in certain market niches to make the discussion more comprehensive.

11. Communicate

Comunique-se is the podcast from the communications and marketing company of the same name, which is a Brazilian reference on the subject.

The programs focus on communication, marketing and journalism, bringing topics of interest to both companies and self-employed professionals. Some recurring themes are digital transformation, influencer marketing, social media, SEO, tips for quality texts and content.

12. Off Topic

Off Topic, a podcast produced by Daniele Mattos, edited by William Sasake and presented by Eduardo Zanelato, is focused on bringing current perspectives on the communications market.

Its episodes cover topics that guide business in the digital environment. Recently, for example, they have addressed the solutions and reality of brands in the face of coronavirus. An unmissable program on the subject is OT x COVID-19 001: Brands, knowledge and first steps.

13. ROI Hunters

The ROI Hunter podcast is a creation of V4 Company, a Digital Marketing consultancy focused on sales results.

In the podcast, you will be able to understand how the public interacts with your advertisements, how to collect and analyze data and different tips for investing in media on different social networks.

Now that you already have 13 podcast recommendations in Portuguese to improve your knowledge in digital marketing, how about staying even more informed on the subject?

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