Learn more about what makes a popular post on Linkedin » Portal Insights

Maintaining the relevance of a brand depends on the environment in which it operates. Each social network has its own metrics and algorithms that determine the success or failure of a campaign. As Linkedin it couldn't be any different. The business social network has its own parameters for determining the validity of a post, so learn more about what makes a post popular on Linkedin.

What makes a post popular on Linkedin

First step:

As soon as an article is published, it goes through a check so that the network's algorithm checks whether the content is spam or of low quality. Fulfilling the network's basic criteria, the content is displayed.

Second step:

The content is displayed to users, and the Linkedin starts ranking according to interactions. Likes and comments generate positive scores, hiding the feed and marking as spam earn fewer points. As interaction in the first moments is essential, prioritize posts at times of high volume of access.

Third step:

In the third step, the algorithm evaluates whether the content should continue to be displayed for a longer time, considering users' connections and the profiles they follow. If the content continues to have a positive rating, it is reposted to the feed.

Fourth step:

In the last step, reviewers of the Linkedin take action and check the content, studying the article or link and figuring out why it's doing so well. If they approve the material, it stays in the feed until it goes through the third stage again in the future. The objective of this personal review is to improve the algorithm, so that it prioritizes increasingly useful and interesting content.

Conclusion

In other words, if your content is interesting and causes users to interact with it regularly, it is likely that it will continue to be displayed for weeks on end, as long as it respects the platform's metrics and parameters and is not considered spam.

This makes the Linkedin a network distinct from other platforms, such as Twitter, Facebook It is Instagram, where there is greater immediacy and focus on content for immediate consumption. Therefore, a good organic strategy on the business social network can save on ads and even strengthen your brand's presence where there is greater engagement and conversions.

The important thing is to understand that users are looking for meaningful and in-depth content, so it is necessary to generate value to generate results.

Find out more about what's new at Linkedin in this article about new ad manager.

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