12 Courses in Portuguese on Digital Marketing » Portal Insights

Digital Marketing is such an important area for the survival of companies in the 21st century that, in times of pandemic, thousands of companies had to adapt to the online environment in order not to disappear. The year 2020 showed that, in a connected world, digital buying and selling works very well.

However, until March this year, not everyone knew how to position the brand, or even make sales, on the web. This increased the search, already very significant, for digital marketing courses and specialization materials on the subject.

A great way to gain this knowledge is through online courses – and it couldn't be any different. However, it is essential to choose a digital marketing course in Portuguese that has quality, relevance and affordable value. If it's free, even better.

Therefore, we decided to make the list below, which has 12 suggestions for courses in Portuguese on Digital Marketing. Each one brings a different approach to the subject, allowing you to choose the one you like most (or the one you need most).

It is worth remembering that, even though each person has a different teaching style, everyone is capable of introducing the subject to those who are new to the area. Furthermore, they fulfill the main objective well, which is to improve knowledge and expand horizons about digital marketing.

1. Content Marketing – Rock Content

The first item on our list is the Rock Content course on Content Marketing, which provides an overview of the topic. It is taught by the company's co-founder, Vitor Peçanha. And, if there is something that Rock Content dominates, it is precisely content.

The classes revolve around several fundamental themes for those looking to learn about this area and develop new ways of dealing with texts, videos and captions on social networks in order to attract customers. To this end, the menu includes an introduction to Content Marketing, sales funnel, personas, metrics and other topics.

The course is divided into 10 classes which, together, result in a total of 3 hours. To achieve certification by Rock Content, you must take a final test to assess your knowledge.

Access the course here.

2. Digital Marketing for the Entrepreneur – Endeavor

The Digital Marketing for the Entrepreneur course is made available by Endeavor in partnership with Sebrae. The classes, in this option, are also taught by Vitor Peçanha, co-founder of Rock Content, although the content footprint is very different.

The course is suitable for entrepreneurs who seek to better understand Digital Marketing to apply it in their business – something very important at the current time. Furthermore, the content is simple and very introductory, and small business owners learn through empirical examples that make up the classes.

The course has 7 classes, totaling 2 hours in length and, unlike the previous option, it does not offer a certificate.

Access the course here.

3. Digital Marketing for Beginners – Mirago Digital Marketing

The next item on the list is the Digital Marketing for Beginners course, made available by Mirago Marketing Digital. It is possible to learn the main concepts and strategies of digital marketing.

The course also works on the historical context and evolution that marketing has had in recent years. Furthermore, the content addresses post-internet changes in consumer behavior and how the digital environment has influenced our shopping experience.

The course has 18 classes and, when completed, lasts approximately seven hours.

Access the course here.

4. Web Content Production – Rock Content

The fourth course chosen is Web Content Production, from Rock Content. In this case, the classes are taught by Luiza Drubscky, the company's Community Manager.

This option is aimed at those interested in writing for the web, that is, creating content for the internet, whether on their blog or on that of third parties, through freelance work. In it, you will learn some content planning and text review techniques for the web.

Just like Rock Content's content marketing course, the Web Content Production course offers a certificate for those who take the final test.

Link to access the course.

5. Inbound Marketing Course – HubSpot

HubSpot's Inbound Marketing course was developed for people who already work in marketing or are interested in learning about how marketing concepts work in the digital environment. To this end, it addresses the stages of Inbound Marketing, or permission marketing.

The content worked revolves around the inbound methodology and covers social media, blogs, CTA (Call to Action), email marketing and other related topics and tools. The course is English, but there is a version with Portuguese subtitles.

This option offers certification for those who get 45 of the 60 questions on the final test correct. There are a total of 12 classes, totaling 4 hours in duration.

Link to access the course.

6. Digital Marketing for Beginners – Felipe Marcondes

The Digital Marketing for Beginners course, taught by Felipe Marcondes, is suitable for anyone who works – or wants to work – in the internet sales environment. Thus, entrepreneurs, marketing professionals or enthusiasts in the field can benefit from the proposed learning.

There are 17 classes in total, lasting around two hours. Furthermore, you can learn the basics of digital marketing, going through the main trends, business models and tools most used in internet marketing.

Link to access the course.

7. SEO Course – Conversion

Conversion's SEO Course is worth it for anyone who wants to understand the full functioning of this essential concept in digital marketing. The classes are taught by Diego Ivo, a professional who has been dedicated to SEO for years and knows all the particularities of search engines.

There are, in total, 10 classes, and the content covered goes well beyond the basics of SEO. Furthermore, the mentor invites you to reflect on how website optimization is applied, what the “gotchas” of this scenario are and the essential monitoring updates to keep a website always on the first page of search engines.

The course does not offer a certificate – but the experience is enriching.

Link to access the course.

7. Digital Marketing for Results – Rachel Fernandez

Are you curious to know how to improve a company’s results using digital marketing? Then this course is ideal for you.

In addition to digital relationship marketing, Rachel Fernandez proposes a presentation of the main tools focused on results and made available by Google. She can therefore wait for the introduction to Google Analytics, Google Adwords and Google Shopping.

The course is suitable for beginners in digital marketing, students, marketing analysts and managers. There are 12 classes in total which, together, total ninety minutes in length.

Link to access the course.

8. Blog do Zero – Living on a blog

For anyone who wants to work with digital marketing, knowing how to build a blog is essential. Therefore, the eighth item on our list is the Blog do Zero course, available on the Viver de Blog portal.

The person teaching the classes is Henrique Carvalho, founder of the blog. The classes are divided into 15 videos that cover topics such as target audience, blog name, hosting, server, theme, WordPress and market niche, among others.

Link to access the course.

9. The Complete Guide to Digital Marketing – Gabriel Orcioli

The next course on our list is The Complete Guide to Digital Marketing, by Gabriel Orcioli. It proposes, for those interested in the course, a general overview of digital marketing.

Therefore, classes cover the fundamentals of digital marketing, Google Ads, Facebook and Instagram Ads, SEO and email marketing. In addition, it works on important marketing topics, such as persona, branding, SEO, copywriting, sales funnel, inbound marketing and web design.

It is the largest course on this list, with 409 classes, divided into 29 sections. But there's no need to despair: the total duration of the course is 23 hours and 39 minutes, so you can organize yourself to complete it during this quarantine.

Link to access the course.

10. Partners Academy/ University – Google

Do you want to learn about the Google AdWords tool and do well in digital campaigns? Then Google has the ideal course for you.

Partners Academy, from Google University, provides various materials, in videos and texts, on digital marketing. The concept is broken down over six classes.

With this, it is possible to understand a little about campaigns, campaign objectives, Google AdWords metrics, how to structure campaigns and ad groups.

Link to access the course.

11. Hotmart Academy – Hotmart

Hotmart Academy is taught by employees of Hotmart, the largest company selling digital products in Latin America. The content is suitable for people who create and sell digital products.

The course is divided into 2 seasons, with more than 80 classes. The first season introduces methods for building a digital business and the second continues the subject based on the possibilities for evolution and development of this business.

At the end, you can get a certificate.

Link to access the course.

12. Academy for Ads

Google's Academy for Ads is recommended for anyone looking to learn how to structure ads on Google platforms.

The course is available in Portuguese, but to do so, you need to change the Language setting on the platform. The content available teaches, from basic to advanced, how to develop ads on the Google Ads platform.

The course offers certification after taking the test.

Link to access the course.

It is worth remembering that all these suggestions are just the beginning of the journey in digital marketing. There is much more to learn within this field that is constantly changing. To complement your studies, Portal Insights provides content for companies and entrepreneurs to grow and appear in the digital environment. Click here to access our materials.