WhatsApp launches API for SAC for large companies » Portal Insights

The social platform Whatsapp recently announced an API for its service WhatsApp Business for SAC of large companies.

The service, which previously only served small and medium-sized businesses, received this modification to meet yet another demand from the platform in the search for monetization.

Since its incorporation into the Mark ZuckerbergO Whatsapp was undergoing changes to ensure the integrity of user data and still be able to attract investors.

While some rumors pointed to the use of advertisements on the platform, the company's communication strategy WhatsApp Business it will be another way, charging companies for each message not responded to after 24 hours of sending.

This charge may vary from country to country and will only be charged to companies that use the Whatsapp Business.

This guarantees user satisfaction, from the perspective that there will be a charge for responses from the platform itself, and also generates revenue for the company, knowing that large companies will have a very large volume to respond to everyone, even with automation.

O Whatsapp also made available a new function called Chat in One Clickwhich can be placed on a website or advertisement Facebookmaking customer service even easier.

With the new API, companies will have even more control over the service provided, being able to generate automated messages or even trigger promotions and relevant content for users in the database. It will still be possible, however, to block messages from companies, as occurs in the traditional application.

The company also guarantees that any conversation between consumers and companies will be encrypted and secure, with no risk of information being leaked.

The new technology promises to add Whatsapp even more to advertisements and other platforms such as Facebook and the Instagram, who have already monetized their services. This may even be one of the strategies for Zuckerberg to unite the Messenger and the Instagram to the Whatsappnews that we have already discussed here.

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