Google took down 2.3 billion bad ads in 2018 » Portal Insights

Every year, the technology giant Google provides the media with some information about the performance of its main websites and services.

In the announcement for the year 2018, in the advertising section, some impressive numbers. The company claimed to have blocked, adding Adwords It is Adsensea total of 2.3 billion low-quality, false or irregular ads.

This means that an average of 6 million ads were blocked and deleted per day. Despite the high number of blocks, there was a drop compared to 2017, which saw around 3 billion bad ads blocked.

In addition, 1 million advertisers were banned on the platform. Banning profiles, as a more extreme measure, is done with caution, and only selects users whose intentions are visibly malicious.

In terms of volume of bad ads, 58.8 million were phishing ads, sites with false information that seek to obtain user data through simulations and replicas of existing sites.

In the USA, there was also a blocking of bail bond advertisements, in which companies promised bail money to those who could not pay it.

However, according to American law, the accused only has to appear at trial for the money to be returned, and these advertisers used this to be paid by the contractor and the bail bond.

This legal concern shows that the Google has been changing some of its strategies.

Sites that spread false information or present poor quality content are losing monetization and having their ads removed from the air as well

There were 734 thousand partner sites and 1.5 million applications banned, 28 million pages blocked for not complying with the advertising policy and, of these 28, 1.2 million, along with 22 thousand applications and 15 thousand sites, were banned by hateful content and false information.

This regular check of the Google only proves the increasing need to optimize and develop efficient ads that deliver relevant content as an advertiser to users.

Furthermore, it is important that not only the advertisements are in order, but also the websites and the surrounding infrastructure.

For more information on how to develop better marketing strategies, visit the Insights Portal.