Consumption of Cellular Services During Ramadan is Predicted to Increase by More than 40 Percent

Liputan6.com, Jakarta – Muslims' digital consumption patterns experience an increase in the month of Ramadan. In Populix's latest study entitled Ramadan 2024: Connectivity, Media Consumption, and Delivery Dynamic, it is projected that the consumption of cellular services will increase by more than 40 percent.

This increase in cellular service consumption is mainly for internet-based services. For example calls, sending messages, and data usage.

Head of Research Populix Indah Tanip said, in the digital era, people are getting the comfort offered by technology and the internet, especially to connect and consume digital content in the month of Ramadan.

“Through the study we conducted, in the month of Ramadan, we saw a spike in internet data usage for making calls, sending messages and accessing various digital content,” said Indah, quoted from Populix's statement.

Furthermore, he also said that the support of digital technology in terms of delivering goods has also increased, especially for consumers who are looking for convenience in purchasing food from the sahur menu and breaking the fast.

Based on surveys, people apparently prefer voice and video calling services rather than teleconferences to communicate and connect with other people.

Even so, people feel disturbed by two connectivity challenges they often face, namely poor signal quality and slow internet speed.

The survey results revealed that three out of four respondents said they regularly access social media content during Ramadan. Mainly social media content and YouTube streaming. Meanwhile, television and on-demand video services are less popular.

YouTube and social media were chosen because of the variety of content that is relevant to the audience and easy access. Meanwhile, social media offers entertainment that suits a variety of interests.

Bank Indonesia (BI) has prepared Rp. 197.6 trillion in money fit for circulation (ULE) to meet the need for exchanging rupiah currency during Ramadan and ahead of Eid al-Fitr 2024.