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Facebook Advertising: FB changes way of advertising after accusation of discrimination

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Facebook Advertising – Facebook parent company Meta settles with the U.S. government in a case about discrimination in advertising. As part of the settlement, Facebook promises to change its way of advertising.

The U.S. Department of Housing had complained that housing ads on Facebook are discriminatory. For example, they may or may not be shown to people with a certain skin color, origin, religion, gender or disability.

Artificial intelligence from Facebook must ensure that populations are not excluded. The settlement, which the judge still has to approve, also includes a fine of about 110,000 euros.

The adjustments should also ensure that advertisements for jobs and loans are not discriminatory. Facebook earns billions from advertisements and can determine very precisely who sees which advertisements based on user data.

At the same time, this leads to concerns about privacy and discrimination.

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