How to use third-party content to drive traffic to your website » Portal Insights

https://www.youtube.com/watch?v=WZ9FdDe24ZU

Often, those who start a project do not have the budget to invest in content production. Today I will teach you how you can use content from third parties, competitors or references for your company, to generate traffic on your website.

It's very simple and easy to do this.

To get started, you use a tool called Sniply. What it basically does is copy content from a website and insert a CTA for your company.

I've been using this tool for about three years now and even though it doesn't work wonders, especially with Facebook increasingly cutting back on company content posts, if you don't have your own content yet, this is one of the best alternatives for converting leads on Facebook. your site.

This is because, being realistic, original content can often be better than ours. So, if you sell nerd t-shirts, you can take content from Jovem Nerd, which is the largest news and nerd content portal in Brazil today, and share an article from them with this CTA to your website.

The tool also offers you analytics to know how many clicks were generated.

In this case, what generated the most was the first content, but as I said, it is nothing permanent nor a strategy to be fully used, but it offers the possibility of starting somewhere and lets you make better use of third-party content.

Another interesting thing is that this tool lets you see the conversions made and allows you to integrate this into the platform. So, if I install a pixel on the landing page I want, I can let the tool track my visits through that button.

Good work and see you next time.

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