The Best Digital Marketing Franchises to Invest in

Investing in a digital marketing franchise in Brazil has become an increasingly common option for entrepreneurs who want to start earning money online, but want to shorten the path to creating a brand and experimenting with a business model.

In addition to the exponential growth that Digital Marketing has experienced in the last 10 years, which definitely makes it one of the most promising markets in the country, investing in a franchise proves to be advantageous (in most cases) due to the fact that the business model is already validated and, of course, the right to use a strong brand instead of having to create one from scratch.

But we need to be honest: your success or failure with a Digital Marketing franchise will largely depend on the franchisor you choose.

There are dozens (and more and more) of companies adopting this model as an expansion strategy and, unfortunately, most of them are nothing more than financial pyramids or, at best, a group of adventurers offering a franchise without any brand strength and/or or validated business model – in other words, a big mistake.

Therefore, we decided to rank the best Digital Marketing franchises in Brazil, using as criteria the business model, the proportion of the initial investment with revenue potential (cost-benefit), reviews on Google and Reclame Aqui and comments from people who have already were franchised.

• Start of operations: 2002
• Number of units: 22
• Initial investment: Up to R$76,000.00
• Payback period: 12 to 24 months
• Average revenue: Up to R$40,000.00 month
• Reputation on Reclame Aqui:No registration on the website
• Response Rate on Reclame Aqui:No registration on the website

Awarded among the best digital agency networks in the country, it has three pillars of activity and services, including digital traffic management, website creation and graphic design, marketing consultancy and training. The franchisee receives support from the creation of the CNPJ to periodic mentoring after the start of operations. To be part of the franchisee network, you must enter a selection process that takes place every six months.

• Start of operations: 2010
• Number of units: 40 units
• Initial investment: R$44,000.00
• Return period: Up to 18 months
• Average revenue: R$500,000.00 per year
• Reputation on Reclame Aqui: No rating
• Response Rate on Reclame Aqui: Zero rate

It operates in Brazil with 40 units and 1 unit in the USA, offering digital services focused on performance and sales, net profit margin of up to 50%. The franchise provides a team specialized in the most diverse areas of production, and the franchisee can focus on the managerial and commercial aspect of their unit, meaning technical knowledge in digital marketing is not necessary.

• Start of operations: 2012
• Number of units: +200
• Initial investment: R$100,000.00
• Payback period: 8 to 18 months
• Average revenue: Average of R$900,000.00 per year
• Reputation on Reclame Aqui: 8/10
• Response Rate on Reclame Aqui: 90%

Focused on digital strategies to generate sales for their clients, they have four areas of activity, an exclusive team of experts in Growth Marketing, marketing consultancy to sell more, V4 franchising and training of professionals in the area. The initial investment includes an internship in one of the franchises.

• Start of operations: 2001
• Number of units: 40 units
• Initial investment: From R$25,000
• Payback period: 24 months
• Average revenue: R$95,900 profit accumulated in the first two years.
• Reputation on Reclame Aqui: 7.2/10
• Response Rate on Reclame Aqui: 90.9%

The franchise has two main pillars, the creation of websites and digital marketing consultancy, with the main difference being its own internet structure and a year of training for the franchisee. Some ongoing operating costs are also involved, such as franchise and operational royalty fees that are around R$500.00 per month.

• Start of operations: 2019
• Number of units: +110 units
• Initial investment: R$20,000.00
• Return period: From 6 months
• Average revenue: R$264,000.00 per year
• Reputation on Reclame Aqui: No registration on the website
• Response Rate on Reclame Aqui: No registration on the website

There are no monthly costs, just a 1% royalty rate, no franchise fees and mandatory own structure, the services offered have a high average ticket and a profit between 30% and 70%, experts in Google and across the entire business environment digital marketing, also working on social networks. Working with large companies in the country and having more than 10,000 completed projects in its portfolio.