12 lectures on digital marketing

Despite the flood of English terms in digital marketing, we know that not everyone can master the foreign language easily. It can often be difficult to look for lectures on digital marketing when the search is limited to just our native language.

This doesn't mean that there aren't people with unique knowledge in the field, but that we didn't know very well how to find them. Whether in Brazil or another country that uses Portuguese as its language, there are hundreds of professionals qualified to give lectures with rich content on digital marketing strategies.

We have separated 12 lectures on digital marketing for you to learn more about this very important part within companies but which, unfortunately, only a select few professionals master. Come with us!

#1 The caterpillar and the butterfly (Martha Gabriel)

Engineer Martha Gabriel spoke at TEDx Jardim das Palmeiras in 2014 and brought new perspectives on how creativity can help companies overcome crises.

According to the speaker, a new problem also requires new solutions, and this can be a valuable moment for discoveries and important advances in the company's culture.

#2 How to reset the mind (Kau Mascarenhas)

Thinking about rebooting your mind can seem quite scary, almost exclusive to science fiction films. But that was exactly what Kau Mascarenhas suggested in his talk at TEDx Rio Vermelho, in 2017.

All of this is due to the fact that it is possible to change old habits and force the emergence of new ones, which are positive for a radical transformation in the way we see life and face challenges. It is worth checking!

#3 Content marketing (Rafael Rez)

Content Marketing is one of the most important arms of Digital Marketing. Rafael Rez brought, in an hour of video, teachings that could be easily distributed in 24 hours of lecture.

Learn a little more (or a lot) about the subject in the video and learn how to draw up strategies for your business using customer attraction through quality content.

#4 Innovation for e-commerce (João Kepler)

Innovation, experience and vision of e-commerce. These were the points addressed by João Kepler when talking about the relevance of the internet for Brazilian brands and professional profiles.

Digital influence can highlight anonymous names and promote business. Having an audience online also attracts people to the physical environment. In other words, the internet has never been as willing to help entrepreneurs as it is today. Details on this subject can be found in Kepler's talk.

#5 About dreams, failures and entrepreneurship (Paola Carossela)

Don't worry, we weren't wrong when we included a culinary expert on this list. Nothing happens by chance, right? Paola Carossela is a chef, businesswoman and executive and brought an inspiring moment, in her talk at Endeavor, with the theme “the dreams I have have no limit”.

Paola reported how she overcame the financial crisis she experienced in her restaurant, at the age of 40, and explains how the leap from the routine of living on an overdraft to having all her bills up to date and opening new restaurants happened.

And yes, the topic is still digital marketing. Just like in the video report, finding good partners to be part of your projects is completely related to the main theme of the text. Take a moment to listen to this inspiring woman's experience and better understand what we are trying to say!

#6 Live from 8Ps (Conrado Adolpho)

In times of lives, one time or another this model would appear here. And it came precisely with Conrado Adolpho, telling 8 important lessons for starting a business and profiting from what you sell.

With a great vibe, Conrado shows the main ways to stay in the market and reach even higher levels. He understands how to increase sales through different paths, such as enchanting your team with what you offer to the market.

#7 How to make money selling online (Paulo Faustino)

Directly from Portugal, last year Paulo Faustino brought excellent and practical content on how to really make money selling digitally.

This is not a video with false promises selling a miracle product, but tips that, when implemented, make a stagnant business stand on its own two feet, but with the help of a powerful ally: the internet.

#8 Inbound Marketing (Vitor Peçanha)

In 2016, Belo Horizonte from Minas Gerais, Vitor Peçanha, spoke at an important Resultados Digitais event about his favorite subject: Inbound Marketing. A very happy choice, since this is precisely the founder of Rock Content, one of the largest content production companies in the country.

The talk focuses on presenting this new world to those who want to start implementing Inbound in their businesses. Is this your case? So don't miss the opportunity and come learn a little more.

#9 How to attract more customers (Erico Rocha)

With an exciting speech, Erico Rocha promises to teach how to attract customers in an accelerated way. As miraculous as it may seem, Erico Rocha proposes a well-founded plan for people to look for his work. Instead of spending investments and time looking for new buyers, it's time to know how to be looked for by them.

#10 From movements to rockets (Eric Santos)

The founder of Resultados Digitais, Eric Santos, an important name in the national marketing scene, provides an important overview of how marketing works today and what it promises to do for companies in the future.

Knowing a little better about this subject is very useful for strategically positioning yourself and knowing which steps and paths to follow from now on.

#11 Debate between Gustavo Caetano and Tallis Gomes

Gustavo Caetano, Sambatech founder and Tallis Gomes, EasyTaxi founder, had a very useful and detailed chat about culture, people management and product, at an event promoted by the Brazilian Startup Association.

Learning from those who have managed to go far is a unique opportunity, whether for those who have taken the first steps on their journey as an entrepreneur now or those who have been in the market for years, seeking to reach greater heights.

#12 Not afraid to start from scratch (Camila Kluppel)

Don't be afraid to start from scratch, was the message that Camila Kluppel brought in her participation at TEDx Castro, which tells how she opened her own company after losing her first business.

Starting is difficult, starting over can be even more difficult, but it is far from impossible. Knowing when to stop and the right time to return is also part of an entrepreneur's life. To do this, you need to understand your purpose and mission in the world. After that, get ready to go further and further.

Learning about marketing is essential for those who are in charge of a company or leading a sector in the company, but this is of no use without the necessary inspiration to continue motivated.

So, what did you think of these lectures on digital marketing? If you liked this article, I'm sure you'll also enjoy discovering 12 blogs in Portuguese about digital marketing.