Linkedin Brazil launches tool for reading news » Portal Insights

O Linkedin Brazil recently announced that it will make the Storylines news tool available to its users.

In use since 2017 in the North American version, the new news service, which is compiled and evaluated by platform moderators, offering a synthesis of news and relevant information with photos and videos, will be introduced little by little for new users.

This means that in the first few weeks, some discrepancies may arise while all users receive the update. Furthermore, the function is currently only available for desktop.

This is another update in a series of changes that the “business social network” has made to improve its service.

While some changes focused on the usability of the ad manager, seeking to attract even more interest from advertisers and, consequently, more money, changes like this focus more on the user experience, behind retention and usage time.

This cyclical process – increasing the number of users and user time on the platform to then facilitate the creation of ads there – makes the network more competitive with other market players, such as Facebook Ads and the Google Adwords.

The next step for the Linkedin is to adapt the functionality for mobile devices, so that users can access one-paragraph summaries of the news anywhere.

As the content shown is selected by the curator, brands and platforms that want to display their content and information will need to further optimize the quality of what they show in the feed, further increasing competition for prominent locations in the feed. Linkedin.

The Storylines functionality is not part of the premium package, which is why everyone can use it to get better information.

For more information about the new changes to LinkedIn, or what makes a post popular, click here.

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