12 Digital Marketing Experts to follow on Instagram »

Contrary to what many believe, spending time scrolling through social media, such as Instagram, can be professionally productive – especially if you follow the right people. Digital Marketing specialists, for example, use the platform to distribute rich and educational content.

If, in our free time, most of us run to check recent publications on the networks. So, why not combine this with learning, understanding how to improve your digital strategies? To help you move in the right direction, we have selected 12 expert profiles on Digital Marketing for you to follow on Instagram.

1. Guilherme Lippert

Guilherme Lippert is co-founder and partner of V4 Company, one of the most respected marketing consultancies in the country. Furthermore, he is one of the teachers of (in my view) the most complete Growth Marketing course on the Brazilian market.

It's worth following him for the more practical aspect of the content and also for the free mentoring he gives through the question boxes.

2. Digital Tips by Raphael Falcão

Raphael Falcão has worked in Marketing for over 10 years and, in 2016, founded Dicas Digitais. On Instagram, he frequently shares marketing and social media strategies. So, get ready to absorb a lot of information, both in the feed and in the influencer’s daily stories.

3. Conrado Adolpho

Conrado Adolpho is a Marketing consultant and author of the book The 8 P's of Digital Marketing. On his Instagram profile, he shares his knowledge through videos and texts, as well as daily lives, which take place at 8:08 am.

Yes, this is the time. ;P

4. Living on Blog by Henrique de Carvalho

Henrique de Carvalho began his career as a digital entrepreneur in 2009. Since then, he has sought to help people achieve their long-awaited financial freedom through… blogs.

Therefore, in his profile, Henrique brings content mainly related to content creation, dealing with authenticity and writing techniques, among other topics. For those who dream of being a digital nomad, here's a full plate.

5. Juliano Torriani

Juliano Torriani is an entrepreneur and digital business mentor. For free, on his profile, he shares his knowledge about the online universe with tips aimed at beginners, but also includes those who already have a road in the area.

On Instagram, the influencer talks about marketing and sales strategies and other topics relevant to those who want to improve their digital marketing strategies.

6. Camila Porto

Camila Porto points out her mission as “helping small and medium-sized companies to earn more using Digital Marketing”. To this end, its specification area covers Social Media.

Thus, on her Instagram profile, the Marketing specialist brings content to help companies with online strategies, covering topics essential to creating planning, such as content and optimization of ads on social networks, among other related topics.

7. Tiago Tessman

Tiago Tessman has a degree in business administration and is a specialist in business management. In 2015 and 2016, he was awarded, by Afiliados Brasil, as the best Adwords professional in the country.

With this recognition, on his Instagram, he shares his knowledge in the digital market, mainly analyzing online advertisements.

8. Paulo Faustino

Paulo Faustino is considered one of the greatest experts in Digital Marketing in Brazil. So, you really can't help but follow him on social media. On his Instagram, with posts featuring a captivating design, he brings valuable content about advertisements, consistency on social media, sales, content production and even the correct use of hashtags for your business.

9. Post to Sell by Bruno and Larissa

Postar Pra Vender is a training, courses and programs company focused on digital strategies, social media and sales, founded by Bruno Gomes and Larissa Carlos.

On Instagram, with a well-organized and eye-catching feed, they share practical and specific tips that can improve your digital marketing strategies. It's really worth checking out.

10. Rafael Rez

Rafael Rez, author of the book Content Marketing: The Currency of the 21st Century, also shares his knowledge for free on his Instagram profile. Through publications in different formats, which include written and audiovisual content, Rez mainly addresses Content Marketing practices to improve the online performance of your business.

11. Rodrigo Sanchez

Rodrigo Sanchez is an entrepreneur, advertiser, Digital Marketing specialist and mentor with more than 15 years of experience. On his profile, he publishes tips and content that can help when creating online strategies focused on sales.

There, you can read about conversion methods, investment, creating content for the media and many other topics relevant to the development of digital marketing.

12. Marketing Gurias by Bianca and Carolina

The Gurias do Marketing profile is organized by Bianca, a journalist by training, and Carolina, also a journalist and specialist in Digital Marketing. With a pleasantly organized feed, the duo's Instagram provides practical tips for improving online strategies, especially on social media.

Among the most popular topics are the hashtag guide and tips for content creation and engagement. Other related topics are also covered by them – and can help you a lot on your marketing journey.

If you want to learn more and more from experts about digital marketing, I recommend getting to know this certification.