14 YouTube channels about Digital Marketing

Learning about Digital Marketing has never been so much within our reach. And the best: quickly and economically. After all, all you need is curiosity, a dose of dedication, pressing play on YouTube and consuming the highest quality content on the topic.

YouTube is not, essentially, a school platform. But, that doesn't mean that there isn't educational content available there, for free. On the contrary: in 2017, a Google report showed that 95% of the Brazilian population accesses YouTube for the most diverse purposes – including learning.

The website itself needs no introduction. But, if you are looking for channels in Portuguese about Digital Marketing, perhaps we can help you. Therefore, check out the Portal Insights team's list of favorites below.

1. Digital Results

Digital Results is the channel of the company of the same name, born in Santa Catarina and the largest CRM tool for Marketing in the country. There, experts share Digital Marketing and Sales tips and strategies in videos published weekly.

Therefore, they always bring updates on the subject. A recent example is the content about what changed on Instagram in 2020, showing that the company from Santa Catarina is up to date with the latest trends.

2. SEMRush Brazil

If you've been working in marketing for a while, you've probably heard of SEMRush, one of the biggest names in Digital Marketing in the world. SEMRush Brasil is the Brazilian channel of SEMRush, a software company for marketing analysis on digital platforms.

On YouTube, the company's videos feature strategies that address SEO, copywriting, calculating KPIs, e-commerce and many other topics related to the digital universe.

3. Rock Content

Rock Content, always present in Portal Insights recommendations, also has a digital marketing channel on YouTube, full of rich content for both those who are beginners and those who have been in the field for a long time.

The company's promise is to share absolutely everything that surrounds Digital Marketing, frequently and updated. To this end, the audience checks out, in Rock's videos, content marketing strategies, e-mail marketing and social media, among other topics.

4. Hotmart

Hotmart, a channel for one of the largest infoproduct marketplaces in Latin America, is aimed at entrepreneurs, Digital Marketing professionals and content producers who want to learn how to improve their presence on the network.

A sequence that has recently been published on the channel, and draws attention due to the detail of its content, features videos recorded during the 2019 Fire Festival. The event, held in Belo Horizonte (MG), was attended by big names in the field and covered interesting topics, such as Influencer Marketing, one of the most viewed talks on the channel.

5. Erico Rocha

Erico Rocha, the main Brazilian name in terms of Launch Formula, proposes to share, on his channel, knowledge about digital marketing and sales for free. He also instructs anyone who wants to start a digital business from scratch, using the technique that established him.

Although its courses require high investments, on YouTube the basic content is available for free. There are approximately 1500 videos followed by more than 1 million subscribers. It is worth checking.

6. Leadlovers

The Leadlovers digital marketing automation platform also shares valuable knowledge on its Portuguese video channel. There, experts in the digital environment cover topics related to marketing automation, growth strategies, campaign optimization, sales funnel and many other related topics.

7. Digital Business School

The School of Digital Business, by specialist Siméia Pedroso, aims to “help normal people become successful digital entrepreneurs”. Her videos address different aspects of Digital Marketing, such as alternative ways of exploring social media, in addition to various rich content on how to increase and manage income online.

8. Conrado Adolpho

Conrado Adolpho is the author of one of the best-selling books on marketing, The 8Ps of Digital Marketing – and, of course, he is also present on YouTube. On his channel, the entrepreneur shares knowledge from his own experience about topics in the area, such as lead generation, internet sales and the details of the Ps that led him to digital stardom.

9. Mirago Digital Marketing

Mirago is a Digital Marketing and E-commerce school that, in addition to offering online courses, also shares knowledge for free through its Digital Marketing channel on Youtube.

The videos are very well produced and bring marketing strategies based on specific subjects, such as personas and SEO plugins.

10. Endeavor Brasil

Endeavor is an organization that supports entrepreneurs around the world, recognized as one of the main points of reference for those who want to stand out in the market.

Its Brazilian arm produces content in Portuguese on the Endeavor channel to share knowledge about management, marketing, growth, finance, strategic planning and inspiring stories from other entrepreneurs.

You can also visit the channel whenever you want to learn about successful business formation.

11. Camila Renaux

Digital Marketing and E-commerce consultant Camila Renaux shares answers to real questions in videos on the Camila Renaux channel. Among the topics covered, she talks about subjects such as social media, content and sales strategies.

There you can also find reviews and summaries of relevant books for those who want to immerse themselves even more in the topics discussed. A flagship of views in this sense is the video about the work The Blue Ocean Strategy.

12. New School of Marketing

Nova Escola de Marketing is the channel of Rafael Rez, another old acquaintance of Portal Insights – and author of the book Content Marketing: The Currency of the 21st Century.

Despite (still) having few videos, its contents are extremely valuable, providing details on current and extremely important Marketing strategies for the development of companies through Digital Marketing and, in particular, Inbound Marketing.

13. Ecommerce in Practice

In addition to being the largest online e-commerce school in Brazil, Ecommerce in Practice also has free content on its YouTube channel.

Coordinated by Bruno de Oliveira, the channel aims to promote the evolution of businesses and companies through articles, books and videos. Furthermore, Ecommerce in Practice has training for all levels and business segments – even if they don't sell online yet.

14. V4 Company

V4 Company is a Marketing Consultancy that aims to enhance the internet sales process for various companies.

On the YouTube channel, you can access various content from the world of business and digital marketing: from management to indicator analysis. Videos are released from Monday to Friday, in different frames and formats.

Did you like our list of channels to follow from today? Then it is likely that you will also relate to the other content on our portal. Count on us to boost your learning! And don't forget to check out the post about 12 books in Portuguese about Digital Marketing.