Facebook announces integration between social networks » Portal Insights

Mark Zuckerberg recently announced another new feature about the company's platforms. According to the CEO, the Facebook will plan and develop an integration between social networks: Whatsapp, Messenger It is Instagramyour main social contact platforms.

According to Zuckerbergthe initiative aims to guarantee greater security and privacy for users when sending their messages, a subject that has been hotly debated since the complaint that Facebook had been allowing outside companies to use information without users' direct permission.

The measure also appears as a solution to a logistical problem, as all three platforms function as a service for delivering messages, and because they require encryption to guarantee data confidentiality, they make it difficult to monetize apps through advertisements.

While the Instagram has already been taking great strides in the use of advertisements and paid posts, seeking to return the investment made in the purchase, Whatsapp It is still in the initial planning phase, as the closed and simple aspect of the social network creates major problems for this integration, as we have already said here.

Despite sounding like a controversial measure, Zuckerberg stated that:

“People want to be able to choose which service they use to communicate. Today, however, if you want to send a message to someone on Facebookyou need to use the Messenger. At the Instagramit is necessary to Direct. At the Whatsapp, the other person must also have the app. We want to give people the chance to choose. Therefore, they can talk to their friends on all social networks using any application they prefer”

It is likely that the integration model between social networks does not completely eliminate other applications, and only channels information through a single channel, without putting information security at risk.

After the scandal of Cambridge Analyticathe company lost almost 100 billion in market share, which probably placed the attention and priority of Zuckerberg to prevent this from happening again.

It is not yet known exactly what the alternative presented by the Facebook to the issue of social networks, but it is likely that more news will come out this year.

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