iPhone Sales Slump Due to Users in China Moving to Huawei, etc

Liputan6.com, Jakarta – In recent years, Apple has experienced a decline in iPhone sales in China. In fact, the Chinese market is a very important market for Apple's global revenue.

However, for some time now, the position of Apple's iPhone, which was once the dominant smartphone brand in China, has continued to be challenged by competition from local brands, especially Huawei.

Quote GizchinaWednesday (10/4/2024), this happens because Chinese consumers are now increasingly choosing domestic products instead of iPhones, amidst China's geopolitics with western countries.

Data from UBS states that iPhone sales in February fell 4 percent compared to the same period last year (yoy).

Apple was recorded as having shipped a total of 17.4 million iPhone units globally. This number is down compared to 18.1 million units in February 2023. UBS also revealed that the biggest sales decline occurred in China, India and the United States.

Previously Counterpoint analysts highlighted real changes in the market smartphones China.

Apple experienced a 24 percent decline in sales in the first six weeks of 2024, compared to the same period last year. Meanwhile, sales of other brands such as Huawei increased 64 percent.

This decline was caused by the increasing market share of the brand smartphones Local companies such as Huawei, Xiaomi, Vivo and Oppo have captured a larger portion of the market.

Apple is certain to hold an event on September 12 2023, United States time. At this event, the company is said to be introducing the latest generation of iPhone 15.