Linkedin launches beta of new ad manager » Portal Insights

The business social network, Linkedin, recently announced the beta of its new ad manager tool, with some new features. The platform made some significant changes to its advertising tool, changing the layout and organization of the system.

The statement was made within the platform itself, by some of the company's employees.

According to Natália Rocha, spokesperson for the company and this new development in Brazil:

Goal-based advertising will serve as the foundation for future innovations, making it easier and more intuitive to launch campaigns and meet your goals in Campaign Manager.

Among the new features on the platform are:

• Easier navigation through a more intuitive layout and agile interface;
• New forecast panel and results estimates;
• Dynamic ad preview;
• Redesigned and improved segmentation, making better use of the platform’s data.

These new updates aim to transform Google's ad manager Linkedin on a more assertive and easy-to-use platform. With this, the social network aims to attract even more companies and those interested in taking advantage of the database for advertisements, attracting a greater advertising volume and, consequently, increasing their revenue.

O Linkedin It has high conversion rates and results by offering specific information, facilitating the creation of segmented profiles, largely because one of its main characteristics is an audience aimed at B2B. As a result, very segmented niches are reached with lower values ​​per click, and give these businesses results that they would not find on the internet. Google Adwords or Facebook Ads.

This is not the only recent update to the network and, with this new tool, it will be necessary to wait for the first feedback from the beta version to find out if analysts are adapting to the changes, and if they were really positive and facilitating.

To learn more about updates to metrics and ad platforms, check out some of the other articles on the blog.