Oppo Returns to Mastering the Chinese Smartphone Market, Beating Apple and Vivo

Apple ranked second in domestic market shipments in Q1, with a 17.6 percent market share.

After supply returned to normal in January, Apple adjusted prices for the first time in less than half a year after the release of a new product.

In February, Apple also reduced the price of the iPhone 14 Pro & Max, which had great market demand, and accepted feedback good market. However, the iPhone 14 & Plus hasn’t improved significantly after the release of the new colors.

Then, Vivo was ranked third, maintaining comprehensive performance competitiveness, where the folding screen product X Fold2 and the first vertical folding screen X Flip were ready for use.

The S16 series recorded a good market performance in the market offlinehelping Vivo win first place in US$ 200-400 market share.

Cooperation with mobile operators also helps Vivo get more opportunities in the market offline. Temporary sub-brands iQOO continues to maintain year-on-year growth, establish complementary brands, products and marketing with Vivo, and maintain marketing competitiveness on line.