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On the other hand, the completion of the migration and synergy between Tiktok Shop and Tokopedia is good news for millions of creative economy (ekraf) entrepreneurs in Indonesia.

This is because the collaboration between two world-class technology companies will make it easier for creative and creative actors who have currently transformed to digital systems to reach a relatively large market more quickly.

Creative creative actors who are digitally literate also need the role of technology companies such as Tiktok Shop and Tokopedia as promotional and transaction media.

Minister of Tourism and Creative Economy (Menparekraf) Sandiaga S. Uno revealed that MSME players in the creative and creative sector rely heavily on selling their products through e-commerce. This especially happens in creative economy mainstay products such as the fashion, craft and culinary subsectors.

“We are optimistic that the use of information technology will increase efficiency, business productivity and innovation in various sectors and can encourage national economic recovery. “With digitalization, marketing access will also expand so that the potential for sales of creative and creative products will be higher,” he said, quoted on Sunday (74/2024).

Sandiaga said the government continues to strive to accelerate digital transformation to support the improvement of Indonesia's digital economy. The digital ecosystem is the first step in transforming towards an information technology collaboration ecosystem so that it can survive.

“We are optimistic that the use of information technology will increase efficiency, business productivity and innovation in various sectors and can encourage national economic recovery,” said Sandi.

Meanwhile, the migration and integration process of the TikTok Shop system to Tokopedia has been 100% complete as of March 27 2024. Thus, the process of facilitating TikTok Shop payment transactions is now carried out on the Tokopedia electronic system. So people who click on the TikTok Shop icon will automatically enter the Tokopedia domain.

“On March 27 2024, we have completed compliance according to Minister of Trade Regulation Number 31 of 2023. In terms of payment, which previously was still in TikTok's own electronic system, is now fully handled by Tokopedia,” said Melissa.