Complete Link Building Guide in Infographics » Portal Insights

This complete link building guide was produced based on the SEO Journal article. The article below was translated directly by Portal Insights through the original article, which you can read in English here.

If you want to rank well in organic search, you need links.

Google told us this much, revealing that links are one of the 3 main ranking factors.

Quality links increase a page's overall authority and trust.

And quality links to different pieces of content on a regular basis can increase your domain's ranking over time.

Not long ago, link building went through dark times where almost all links created were boring or spam. There was no personalized email, no content was required, and only a handful of brands were mentioned.

Link building was about quantity over quality.

But then the term link building started to transform.

Today we hear new terms like link earning, link giving, link acquisition and relationship building.

Link earning is about building relationships, being part of a community, and developing content ideas that are actually worth sharing with others.

The emphasis on quality, meaning and engagement has restored harmony to the link building universe.

But you also need a diverse link profile.

This is where this link building checklist begins. (We transformed the checklist into a visual infographic here at Portal Insights)

What follows is a recap of everything discussed in our link building guide (from SEO Journal) to date, with tasks broken down by month and week. Check out.

Don't start without technical SEO

Ask yourself this:

• What happens when you build links to a poorly done website?
• Can you rank a website with backlink strategies alone?

This may be just our problem, but I bet we're not the only ones who answer “nothing” and “no” to these questions, respectively.

The gigantic ocean of search engines is full of clean, responsive and fast websites. Do you think Google will rank your poorly developed website with quality backlinks well? Or do you think it will rank your website fast, responsive and clean with quality backlinks?

Do a good SEO job before you start worrying about backlinks or work on both strategies in parallel. The important thing is to ensure a pleasant experience for users who arrive via the links.

Additionally, other sites tend to link back to your website naturally if it offers a cleaner, more efficient user experience.

Description of Link Building activities

We created this simple calendar with all the link building activities listed in the chapters below. I hope it is of some help.

Here is a link to a template spreadsheet (in English), make a copy for yourself to edit.

Biweekly activities

Here are the biweekly activities:

Backlink listening

Export the complete list of your backlinks from Google Search Console. Then, start manually reviewing these sites, adding irrelevant and poor quality ones to your disavow (backlink deletion) file.

Update the exclusion list

Always review your exclusion list bi-weekly. It's a good chance to remove sites from there or add more to the list.

Competitor backlink analysis

Every two weeks, get the list of backlinks from your top three competitors. Then, analyze this information and build a list of sites that would be good for your customers.

Monthly

These are the link building tasks you should plan and do every month:

Email prospecting

Depending on the size of the site, look for at least 10 new sites every month while maintaining existing editorial relationships. This also includes sending messages to websites mentioned or linked to your articles.

Brand mention monitoring

Create Google Alerts or mention tracking to evaluate competitor mentions, brand mentions, and even mentions of your CEO's name. That's a good place to start.

Guest Post

Write a good quality, authentic guest post. This is an excellent way to get links. The goal is to build a content relationship with publishers and maintain a monthly contribution.

Redistribution of content

If you have really good content, like Larry Kim, you can work with other brands to distribute the content you've already written. It's the perfect situation.

Testimonials and reviews

Testimonials and reviews are an unexplored area in link building that is easily done once a month. If you offer a testimonial for another brand, you may earn a small link back to your website. Share the love!

Directories

Directories are not that outdated when it comes to earning base links. After you submit your site, you should still monitor NAP.

Affiliate Links

Developing a loyal affiliate audience is another amazing way to start building backlinks. Plus, these sites will make a few bucks from it, which is always an extra incentive.

Find Broken Competitor Links

One classic. Finding broken links from competitors is one of the simplest ways to earn backlinks. Just find the link, let the site know and suggest that they put your link there, as a favor for the tip.

Content

As we all know, content still reigns supreme. But using ego baits, controversies, or data to create quality content will naturally generate backlinks. This is one of the best ways to build links.

Charity and Events

Charities and events are another excellent way to build backlinks. When you donate your time or money to charity, you are lucky enough to secure a .gov or .org backlink. And with events, you can even be a sponsor, gaining access to other sponsors who may be just as interested in exchanging links as you are.

Description of Weekly Activities for Link Building

Weeks 1 & 2

The person in charge does an internal audit of backlinks and competitor backlinks to identify topics for link building approaches.

Week 3

Brainstorm article titles to create content.

• Send articles for customer approval.

Week 4

Prospect link opportunities.

• Create email templates for the customer to approve.
• Find opportunities for co-citation.
• Reach 50 quality prospected brands.

Week 5

Start writing.

• Have the customer review the content.

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