COMPLETE List of Negative Keywords in Google Ads » Portal Insights

Having a ready-made list of negative keywords to use in your Google Ads campaigns can be a huge advantage when it comes to efficiency and productivity. We know that when running a campaign on Google Ads, it is natural for your ads to appear for some terms that are not so interesting and, if you have ever had to manually deny keywords over the days (or even if the digital marketing agency that you hired does this), you know that this is not one of the most interesting tasks in the world.

Below we provide a list of negative keywords that you can use in your Google Ads campaigns.

We recommend avoiding just copying and pasting the list without analyzing it first because, in some cases, a keyword that is on this list may be interesting to you.

In fact, if you really want to master Google Ads (and the main traffic channels), I recommend that you specialize with one of the best Growth Marketing courses in Brazil.

For example, if you offer a free diet app, having the keywords “free” may be interesting for you to achieve performance in your Google Ads campaigns.

For details on the insertion process, we recommend seeing the official Google Ads tutorial on how to deny keywords in ads. Now, if you have questions about when to deny keywords in your campaign, at the end of this text we provide a section with answers to the most frequently asked questions.

And lastly, if you're running a campaign on the Google Display Network, we also have a list of low-quality sites, apps, and channels to target for display campaigns.

List of negative keywords in Google Ads:

1. Top-of-the-funnel keywords, which can generate clicks from people without qualifications:

Free

Free

Free

Free

For free

For free

For free

for free

Free

For free

template

spreadsheet

model

example

pdf

as

what

what

what

what

why

why

why

why

where

to where

when

which

password

Login

2. Names of famous banks in Brazil – very useful for financial products

Bank of Brazil

BB

Box

Santander

Bradesco

Sicoob

Sicob

Itau

Itaú

Nubank

Inter

Original

BNDES

HSBC

Harvest

Citibank

Citbank

Citi bank

Cit bank

3. Searches related to government actions and institutions – always generate many disqualified clicks

INSS

Aid

PIS

to withdraw

13 salary

Thirteenth

IPTU

4. Terms related to job search

career

careers

job

the hiring of

interns

internship

internship

trainee

of job

jobs

vacancy

recruiter

recruitment

curriculum

wage

CV

curriculum

CV

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