Linkedin changes email privacy » Portal Insights

The net Linkedin recently announced a move that received mixed reactions from marketers and platform users: an update to users' email privacy.

The controversy is due to the user's privacy settings, which have now received an extra authorization: the possibility of allowing or denying the email to be exported outside the platform to be used in message lists for advertisements and campaigns.

The problem is that the settings were initially changed to deny the possibility of exporting emails, under the platform's argument that many users were exposed to lists and campaigns to which they had not applied, which configured many messages as spam and took away part of the credibility of the Linkedin when providing information.

On the other hand, many personalities, influencers and entrepreneurs miss the opportunity to use these lists to get closer to users who already follow their work, offering closer and more personal messages.

This type of strategy was very common in Linkedinwhich offered the possibility of further segmenting and personalizing campaigns through this functionality.

“This was certainly a blow to advertisers”, he says AJ Wilcoxan advertising specialist for the Linkedin and founder of B2Linked.

This strategy will directly impact companies and brands that use this type of import email capture strategy, but reinforces the need to acquire leads through organic means.

Assembling your own list and not depending on third parties is essential to avoid delaying your projects and generating reliability as a brand. Although some results through this active lead prospecting may be active, others may generate more negative results for the brand.

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