New Google tool will help your website rank better » Portal Insights

One of the biggest dilemmas for a small business owner, without technical assistance, is understanding their website's performance problems. This, however, will change now. Google launched the Web.Dev platform, with the aim of offering performance results on registered websites.

This new Google tool was announced a few weeks after the end of Google +, which we already talked about here.

The platform offers feedback in five different areas: performance, PWA (progressive web app), best practices, accessibility and SEO.

• Performance focuses on website performance at different page loading stages;
• PWA is, in short, the way different applications run on your website. And Google will analyze each of them individually;
• Best practices are, as the name suggests, the best ranking practices in the browser, from HTTPS to the use of images;
• SEO focuses on the points that make your website easily found by users and search platforms, generally more technical points of indexing and codes;
• Accessibility is the way in which your users are able to find the content on your website, and whether this is done easily or not (visual and site map);

Increasingly, Google offers services that help create a “more organized” internet, where content is accessible to users and offers a solid support infrastructure.

If companies previously already had Analytics to track their website access data and Google Ads to track ads, Web.Dev seems to come as yet another platform to add value to businesses that want to invest in digital marketing.

The idea of ​​carrying out your own audit also gives more power to companies that want to cut basic expenses on digital marketing and prefer to invest in more important areas that bring more results.

Analysts will be able to offer much more assertive reports to clients about what they should do to improve. This will make it easier to generate performance reports from now on and monitor the development of the website, especially for managers without technical knowledge who invest in digital marketing, but still have a hard time with any investment.

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