List of what to deny in Google Ads display ads

If you've ever run a Display campaign on Google Ads and tracked where your ads were displayed in the following days, you know how frustrating it is to see that 90% of the placements (channels) were sites that had nothing to do with your audience. , such as gaming sites, children's topics, political blogs, frivolous topics, etc.

Yes, Google Display ads can be a great source of visits and leads for your business, especially if combined with a good remarketing strategy.

But let's face it: no matter how well you target your audience, you need to dedicate a lot of effort to negative these bad sites, especially in the first few weeks.

To make your life as an advertiser on Google Ads easier, below we provide ready-made lists of sites for you to deny by default in your campaigns. These are children's websites and applications, about games and/or irrelevant subjects, with a high potential for attracting an unqualified audience to your Display campaigns.

If you are interested, we also have this free list of keywords with a low level of quality and, like these websites and Display apps, they can be negative “by default”. This way, you can save hours of manual negation.

For details on how to import these lists into your Google Ads Display campaigns, we recommend Google's official tutorial on adding, editing, and copying placements.

Click here to download the list in .txt

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