Digital Marketing Trends No One Is Paying Attention To

To boost business, companies develop a series of strategies capable of making their brand, product or services known in the market. And, through Digital Marketing trends, the virtual environment has become conducive to the dissemination and monitoring of campaigns and actions.

As a result, organizations realize a better return on investment.

This does not mean that it is correct to disregard traditional forms of disclosure. They are welcome and can fit into the enterprise's marketing planning. However, digital tools have the distinction of providing precise metrics about their reach.

Take a good look: if a company is going to launch a product, like a car, for example, in which media will the consumer find out about this news first hand? On television or social media?

Nowadays, access to information is easy and in the palm of your hand. Almost everything the user needs can be solved via smartphone. This makes the internet a dynamic tool and Digital Marketing trends a means of adapting to the needs of consumers, who are increasingly demanding.

Keeping an eye on Digital Marketing trends

We live in an era of rapid and continuous innovation. If, in the past, technologies took a long time to become obsolete, today this is much faster. Software, platforms and applications serve users with the most diverse needs and invariably need to change for the better.

This is why online actions should not be static and rigid. Organizations must keep an eye on trends in Digital Marketing to increasingly get closer to their customers' desires.

Due to its speed and practicality, the internet is the ideal place to consume content. It is also through the network that companies identify changes in the habits and customs of their public.

Therefore, keeping an eye on new Digital Marketing tools is essential for business. As much as professionals are prepared for the accelerated changes of the digital world, there are some that need more attention as they potentially generate more results.

Below we list the main Digital Marketing strategies that no one is paying attention to – and you can get a lot out of it.

1 – Facebook continues to be a good strategy

Facebook is a digital platform with more than 2.3 billion users worldwide. Initially created to bring people together and connect, over time it also grew in advertising and digital marketing strategy engagements.

With the emergence of other social networks, many users started to browse other platforms, giving the impression that Facebook was no longer the best option for Digital Marketing actions.

However, if digital strategies are where the most people are, then Facebook is the place. Brazil ranks 3rd among the countries with the highest number of profiles, totaling 130 million users.

It's good to pay attention to the audience that accesses the platform, as Facebook may be unsuitable for some profiles. It turns out that the younger audience is leaving this social network and migrating to others. On the other hand, older people are embracing this resource.

A good example are advertisements for online physical activities, such as Queima Diária. Platforms like these encourage people to have a more beautiful and healthier body, highlighting the participation of men and women over 35 years old.

2 – Young audience on Instagram

Have you noticed that, lately, people are using the Instagram? The numbers keep growing. In Brazil alone there are 66 million users, making it the 2nd country that uses the application most in the world.

The growth of the social platform has attracted the attention of companies, mainly because the audience there is much younger: profiles aged 16 to 29 account for 69% of users.

But this is not the only relevant characteristic of Instagram users. In addition to being younger, they are the ones with the best purchasing power and the most willing to interact with companies.

Digital Marketing actions should not only take into account the number of users on the platform, but other characteristics of this market.

For example: Instagram is the application where women are the majority, making up 63% of profiles. This perhaps explains the diversity of ads and stories focused on the beauty area, makeup editorials and health tips.

3 – Interaction with robots

The use of chatbots is one of the main innovations in Digital Marketing that may not be receiving as much credit as it deserves. These are computer programs that use artificial intelligence to interact with users through chat windows and verbal communications.

The tool is very useful, it expands the reach and relationship with the public, proving prepared to respond to different types of requests and audiences.

One of the advantages of the chatbot is that it can serve several users at once, enabling personalized service based on relationship histories.

You may have already seen this type of communication when calling cell phone operators in which a virtual attendant guides you to follow some steps, paving the way for resolving the problem.

Another form of chatbot is through internet browsing. Many consumers are approached through a pop-up window, making themselves available for questions and comments.

4 – Videos and lives

Both videos and lives are image strategies used to inform and entertain the public. However, the tools have different goals.

Users tend to have a special involvement with videos, as they manage to capture their attention in a light, instructive and easy-to-consume way.

Youtube is the most popular platform for publishing and watching videos, but other applications can also be used, such as Facebook and Twitter. But, regardless of the media used, videos tend to be low-budget resources that can generate engagement with the persona.

More than providing increased sales, the internet can offer relevant content that goes beyond a commercial. Whether on YouTube or any other device, people interact with companies, creating bonds of affection and trust.

Live streams, or live broadcasts, are emerging as one of the biggest trends in Digital Marketing. Anyone who thinks that they are exclusive to YouTubers and digital influencers is mistaken: organizations can also expand their reach with this resource.

Technology helps companies create rich, quality content. In a simple and spontaneous way, it is possible to build direct interaction with the public. This is done through webinars, chats or sharing some action, such as product launches and company visits.

Live is a practical tool with real-time engagement results, innovating the way businesses communicate with the market.

5 – Bet on quality content

Online content represents the success of many Digital Marketing trends. They are essential elements to ensure the recognition of every business that has a presence on the internet.

Through blogs, videos, e-books and email marketing, among others, the content aims to supply the market with relevant and quality information.

But before you go posting a series of texts and videos at random, consider that this is a valuable engagement and brand recognition resource that cannot be wasted.

Therefore, research and really see what your audience wants to know, understanding that publications, nowadays, are more aimed at personas than at the masses.

What is that?

Communication in the past was aimed at the broad masses. That is, the subject was prioritized based on the general opinion of a group of people. But that has changed. Publications are currently individualized, meaning more work and research to transform the persona into a customer.

6 – Personalized email

Since the popularization of the internet, email has been widely used to exchange communication between users. The objectives can be various, including personal, commercial, academic and legal matters. It is currently one of the tools that meets the needs of Digital Marketing.

Generic messaging is no longer as effective. Many results have been achieved through a combination of automation and personalization, making the strategy customizable by enabling the sending of individual messages to emails.

Using remarketing on other platforms, it is possible to create personalized offers and advertisements at the right time via email. Note that on dates such as Christmas, Valentine's Day, Mother's Day and other celebrations, emails with product and service offers appear when the user feels they need them.

However, there is something different about the emails that follow Digital Marketing trends: the promotions sent are individual, containing offers that users would certainly like to receive.

7 – Voice tool

Chatting is a natural way to interact and is also a favorite for almost everyone. So, why not take advantage of this very important resource for your Digital Marketing strategy?

The internet has been changing the way you search. Today you no longer need to type your questions or searches on Google, just use the platform's voice tool.

Optimizing the search for products and services with voice commands is something that used to be unbelievable, but it is already happening and is one of the main trends in Digital Marketing.

To avoid missing out on great opportunities, companies must, for example, adapt their texts to a conversational tone, using key words to help with voice searches on Google.

Online business generation is here to stay, and new Digital Marketing tools help to obtain more significant results.

Do you want to know how to attract real fans to your business and use platforms to finance your product? Read 1000 real fans and understand how to be even more successful in your marketing strategies.